As cyber threats continue to evolve, organisations need stronger and more structured approaches to securing their information assets. ISO 27002 plays a key role in guiding companies toward better security practices and helping them build a robust framework for risk management.
At the same time, businesses today face an increasing need for brand protection, as attackers impersonate companies, clone websites, misuse logos and exploit customer trust for fraudulent activity.

This article explains what ISO 27002 is, how it supports cybersecurity maturity, and why brand protection has become a central part of digital risk management. It also outlines how modern platforms with strong integration and alerting capabilities can help organisations put these principles into practice.

What is ISO 27002?

ISO 27002 is an international standard that provides detailed guidance on information security controls. Unlike ISO 27001, which outlines the requirements for establishing an information security management system (ISMS), ISO 27002 serves as a reference catalogue with practical recommendations for implementing controls.

The standard is structured around various domains, including:

• organisational controls
• people security
• physical security
• access control
• cryptography
• operations security
• communications security
• supplier relationships
• incident response
• information security for cloud services

ISO 27002 does not prescribe mandatory controls, but it helps organisations choose which controls to implement based on their own risk assessments. This flexibility allows businesses of all sizes to adapt the standard to their needs.

Why ISO 27002 matters today

With hybrid working environments, cloud adoption and global digital operations, companies face more complex risks. ISO 27002 provides a structured approach to managing these risks, ensuring that security is not handled reactively, but systematically.

Key benefits include:

A consistent security baseline

Companies can align security practices across departments and regions.

Better risk visibility

Using the standard helps identify gaps in current processes and improve decision-making.

Stronger governance

ISO 27002 supports compliance with regulations such as GDPR, NIS2 and sector-specific requirements.

A framework for continuous improvement

Security is an ongoing process, not a one-time project.

Easier communication

Stakeholders, partners and auditors can speak the same “security language”.

ISO 27002 has become essential for organisations seeking to mature their security posture and demonstrate trustworthiness to customers and partners.

The link between ISO 27002 and brand protection

Brand protection has traditionally been viewed as a marketing or legal responsibility. However, with the rise of impersonation attacks, phishing kits, fraudulent websites and misuse of corporate identities, it now belongs firmly within cybersecurity.

ISO 27002 supports brand protection by addressing:

Information integrity

Ensuring that only authorised channels communicate with customers.

Access control

Preventing stolen credentials from being used to create fraudulent accounts.

Monitoring and detection

Encouraging the implementation of systems that track suspicious domains or brand usage.

Incident response

Establishing processes for handling impersonation and fraud.

Supplier and third-party oversight

Ensuring partners and vendors do not expose the brand to risk.

Today, threat actors exploit brand trust to deceive customers and employees. ISO 27002 offers the policies and controls necessary to detect, prevent and respond to these attacks.

Why brand protection is critical for modern organisations

Brand protection is no longer limited to preventing counterfeit products. It now covers all digital threats that misuse a company’s identity, including:

• phishing domains
• fake login pages
• cloned websites
• fraudulent advertisements
• social media impersonation
• unauthorised use of logos or trademarks
• misleading content that damages reputation
• malicious campaigns targeting customers

These attacks have real consequences:

• financial fraud
• customer data theft
• loss of reputation
• reduced trust and customer churn
• legal complications
• increased support and incident response costs

A strong brand protection strategy reduces these risks and helps maintain trust in the organisation’s digital presence.

How ISO 27002 supports digital brand protection

The 2022 update of ISO 27002 introduced new control themes, including threat intelligence, monitoring activities and web filtering. These are especially useful for digital brand protection.

Threat intelligence

Organisations are encouraged to gather intelligence on external threats—such as impersonation domains or leaked credentials.

Identity management

Ensures that only verified channels represent the company online.

External attack surface monitoring

Supports the discovery of websites, domains or social accounts using the brand unlawfully.

Incident reporting and escalation

Clear procedures describe how fraudulent content should be reported and handled.

Supplier risk management

Reduces brand exposure caused by third-party vulnerabilities.

Continuous monitoring

Ensures early detection of new threats targeting customers or employees.

The combination of ISO 27002’s controls strengthens brand protection efforts by enforcing structure, documentation and continuous improvement.

Implementing ISO 27002 controls with modern cybersecurity tools

While ISO 27002 offers guidance, businesses need the right tools to implement and automate these controls effectively.
This includes integrations that connect monitoring platforms with security operations tools, SIEM systems, ticketing systems and automated incident workflows.

To explore how integrations can support operationalising ISO 27002 controls in real environments, you can find examples here: https://munit.io/integrations/

When organisations connect systems for monitoring, detection, analysis and reporting, they gain:

• unified visibility
• faster response
• fewer manual processes
• improved data consistency
• better collaboration between teams

This aligns directly with ISO 27002’s recommendation for structured, coordinated security operations.

Brand protection technologies that support ISO 27002 compliance

Modern brand protection solutions typically include:

Domain monitoring

Detecting suspicious domain registrations or lookalike domains.

Website and content scanning

Identifying cloned websites or fraudulent pages in real time.

Social media monitoring

Spotting fake accounts or phishing campaigns.

AI-driven impersonation detection

Recognising brand misuse in images, ads or online posts.

Dark web monitoring

Finding leaked credentials or internal data that could enable brand attacks.

Automated takedown workflows

Helping security teams remove malicious websites quickly.

These technologies can be used alongside DRP (digital risk protection) platforms to create a complete monitoring and response ecosystem.

For an example of how modern DRP and brand protection capabilities are delivered as a unified product, you can explore the following resource: https://munit.io/product/

How to build a strong brand protection strategy

To align with ISO 27002 and modern threat environments, organisations should follow these steps:

1. Map the digital footprint

Identify all digital assets that may be targeted: domains, social accounts, cloud services and partner platforms.

2. Establish monitoring

Set up systems that detect impersonation, domain registrations, brand misuse and leaked credentials.

3. Implement clear reporting processes

Ensure employees know how to report suspicious websites or fraudulent activity.

4. Create an incident response plan

Define how impersonation incidents should be handled and escalated.

5. Evaluate third-party risks

Assess suppliers and partners that hold brand-related data or access.

6. Focus on user awareness

Educate customers and employees about impersonation red flags.

7. Use automated tools

Automate detection, reporting and takedowns to reduce response time.

These steps are fully aligned with the governance and operational controls outlined in ISO 27002.

ISO 27002 and brand protection work hand-in-hand

As cyber threats become more sophisticated, companies need structured frameworks and proactive monitoring to protect both their data and their brand identity.
ISO 27002 provides the foundation for building a solid security environment, while brand protection strategies ensure that trust, reputation and customer safety remain intact.

Together, they offer a powerful defence against modern digital risks.